The power of the webHighlighting the power of the internet as a commercial tool, the Interactive Advertising Bureau Europe (IAB Europe) recently revealed that 426.9 million Europeans use the internet and they spend an average of 14.8 hours online per week. Meanwhile, four in ten web users polled agreed that the way in which a brand communicates online is important.
More statsIn addition, it was revealed that 96 per cent of European web browsers research online for purchases, while 87 per cent shopped for products in this way. Also, nearly half (48 per cent) of respondents noted they use the internet while they watch TV.
Expert analysisCommenting on the findings, the IAB’s Alison Fennah said: “The ever-wider variety of devices that people use to access online content and the degree to which they do this while using other media shows the deep level of engagement consumers have with the internet today. “For instance, many Europeans are clearly using the web and watching TV simultaneously, and a third of those are actually consuming complementary content. Those companies that understand and adapt to these changing consumption patterns will be the ones that succeed in the future.”
Reaching out to foreign audiencesIf reading research like this wets your appetite when it comes to reaching out to consumers located abroad via the internet, you may well benefit from contacting a translation company like us here at Wolfestone. We offer superb website translation services and can help ensure your online presence is up-to-scratch. On the other hand, if you choose to go it alone and attempt website translation yourself, you may encounter various problems and find the process laborious and stressful.
Find out moreSo, to find out more about our website translation services and to see whether our experts can help you, just take a look around the rest of our website. It’s important to bear in mind that only 27 per cent of the internet is English speaking and by translating your site into 11 languages, you can access 84 per cent of web users. Website translation really can pay off and it’s certainly something that merits further investigation. You can rely on us to provide accurate and timely translations. Every year, we translate hundreds of sites and we recently completed work for both Mercedes and Unilever.
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