- 72% of customers abroad would rather buy products that provide information in their own language
- 56% say language is more important than price
- 3 out of 5 Internet users don't browse in English
- Only 27% of the Internet speaks English
- Less than 6% of the world population is native English
- 20% of UK exporting companies lost business as a results of language or cultural differences
- Language skill shortage is costing the UK up to £16bn in lost overseas trade
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