As Brits, we are a nation of chocolate lovers, with chocolate being eaten, drunk, used in beauty products and even worshipped across the country! While anthropologists have dated the earliest use of cacao to Olmec and Mayan civilisations in 1000 BC, chocolate is very much an indulgence that is stamped in the future of UK production.
Having recently enjoyed great success in the chocolate export market, the UK boasts some top, innovative brands, with up-and-coming companies such as Duffy Sheardown, Cocoa Runners and The Academy of Chocolate bringing the humble chocolate bar into the 21st century.
The top five countries purchasing UK chocolate are Ireland, The Netherlands, Germany, France and Poland, with big brands capitalising on the opportunities Brexit provides.



Tips for your sweet export success
Nestlé, one of the UK's largest confectionery producers, is a wonderful example of a great export strategy, having seen a huge rise in export figures over the past year. Currently, 17% of stock from their York facility is exported overseas, with the brains behind KitKat and Aero having enjoyed a £50m investment over the past five years. Understanding the need for a tailored, holistic strategy, Nestlé work with multiple websites, PR messages and marketing styles, giving each country bespoke attention. By doing so, Nestlé exist as a staple brand across the globe, encouraging competitors to follow suit. The following three tips have been used as a catalyst for export success by some of the biggest players in the confectionery industry, but they can be adapted to suit any company exporting their goods and services overseas.Research the target market:
Taking time to delve into the culture of the country you are looking to export to is a must. By defining ways in which your product can complement their market, you will ensure the best chance of market success. From size and pricing to packaging and promotions, it is essential that you put your target market first.