By Emma Clarke
[caption id="attachment_4090" align="alignright" width="300"]
Taobao: China's answer to Ebay[/caption]
Exporting to China may be daunting for small businesses. Surely in such a large country it helps to be able to have a large presence and set up lots of new stores? Well, as we discussed in Part 1
; the future of retail in China is e-tail - not bricks and mortar
In fact, it is easier for small businesses to compete online
. They can sell directly to consumers without having to invest in so many costly overheads.
According to a 2013 McKinsey study
, Consumer-to-Consumer businesses make up 70% of the Chinese market
. It’s worth bearing in mind that in other countries these percentages are in the single digits.
The main e-marketplaces
(think Ebay) in China are Taobao, Tmall and Paipai. They make up 90% of the online marketshare
, allowing “microbusinesses” to easily sell their wares to millions of consumers. Let’s put that into perspective: in America online marketplaces only make up 23-24% of the market share.
Perhaps in order to think big in China you first have to think small
Click here to read Part 1
and here to read Part 2
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