One of the easiest ways to bridge the international divide when trying to branch out into the international marketplace is by using corporate videos.
There is a good chance you will already have one anyway, and therefore reaching out to other markets that use other languages is as simple as using a voice over in the language(s) of your choosing. For those without a corporate video, creating one would not just be beneficial for exciting foreign interest, but also for helping your image on home soil too.
The best corporate videos will be focused very succinctly on their message and know their audience well. They will be very professional, and they will have good, strong images. Strong images are highly important, as the video can then receive professional translation
that focuses the script to another culture without having to change any of the images on screen.
Using strong images will be an international language in itself, meaning that it will be easily understood anywhere in the world, whilst the translated narrative can take into account cultural differences, making a video that can therefore be aimed at any given audience easily.
Whilst film studios and sound studios may be able to offer professional translation
for voice-overs, it is often best to go straight to a translation company
as they will have a much better grasp of both the language needed and the cultural implications thrown up in the world of business. In fact, many studios will simply subcontract from translation companies, therefore by going direct to the translation company themselves, you are simply cutting out the middle man.
They say actions speak louder than words, and that is also true in this sense too. Seeing something is much better than simply reading it, but if you want a foreign company to truly understand, and in the process have the potential to increase your profit and have a better global image, then translating your corporate video is the best way forward.
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