Video is eye-catching, entertaining and effective. It can stimulate viewers in ways that is impossible to do in text and convey more emotion. Research indicates that video on the web has 41% higher click through rate than plain text. That's because video can simultaneously stimulate auditory and visual senses. That in turn improves overall website experience, while increasing levels of interest and time spent on a website. Video content can also increase the chances of front page Google ranking by 53 times.
Research also shows that authentic video increases conversion rates, reduces bounce rates, and has an overall positive effect on your sales. Retail videos on a webpage can increase conversion by 30 percent and 64 percent of viewers are more likely to make a purchase in an online store after viewing a video. Video promotion is over 6 times more effective than print and online. Videos are measurable and often one click away from the 'buy' button.When targeting foreign audiences you can better engage them in their own language. Videos using multilingual voiceovers are appealing and can impress international clients. To find the right voice, you can browse our new interactive voiceover catalogue.
Over to youDoes your business have a YouTube channel? How often do you rely on video for reaching more customers? Tell us in the comments below.
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