Marketing Translation Services

What do marketing translation services offer?

For a business to grow, their message must be understood by a range of audiences, many of whom speak different languages. By using marketing translation services, you can translate your marketing content into the appropriate language for your target audience. Marketing translation services can extend your reach, facilitate conversations with new markets and allow you to communicate on a global stage.

Marketing translation services

Marketing translation services offered by Wolfestone covers print translation, online advertising, and multimedia services. For marketing translation, we use native speakers to translate marketing material, including SEO and website translation into over 200 languages.

What’s usually translated?

Marketing translation services cover your website, mailing list, or any print marketing collateral you may use. If you are a digital marketing agency, you may also require social media posts and PPC ads to be translated.

• Print translation: This covers brochures, banners, flyers and any other print marketing collateral.
• Online advertising: This covers banner ads, mailing lists, website copy, social media posts, PPC ads and any online advertising.
• Other digital/multimedia services: Wolfestone also offer Voice over, Subtitling, Transcription and DTP (Desktop Publishing) as part of our marketing translation service.

How does marketing translation work?

Once you’ve selected the marketing collateral you’d like us to translate, our skilled team will work on ensuring that collateral is translated and localised accurately and appropriately.

We’ve developed and maintained a vast database of fully qualified and experienced in-country linguists, meaning our team will be able to understand your organisation’s offer and translate it appropriately to meet the needs of your audience.

Your marketing collateral will also need to be localised to be best understood by your audience. This process involves editing any imagery that may not be appropriate for your market, editing any terms of phrases that are not relevant and switching currency when needed.

Using localisation and transcreation for marketing collateral

Standard translation is often a direct word-for-word translation into another language. However, if you want to ensure that your translated messaging takes important cultural nuances and factors into account, then you also need localisation. Successful and effective localisation carefully considers the traditions, values and cultural characteristics of the target region in order to create marketing collateral that resonates.

For content that needs a strong brand voice, it’s also vital to consider transcreation, a creative rewriting process which ensures that your content reads just as impactfully as in the original language. Transcreation ensures that vital marketing components like your messaging, branding and tone of voice are maintained as they’re translated to meet the expectations of your audience.

No matter what marketing collateral you’re producing and no matter the audience you wish to speak to, localisation and transcreation are key to succeeding in international markets.

What else do we offer?

Multilingual SEO

Our multilingual SEO service is essential if you want your web content to accelerate global growth and unlock untapped foreign markets. Multilingual SEO means optimising your web content for your target customers, based on what they’re searching for, how they’re searching across different languages and what search engines they’re using. By integrating this into the translation process itself (instead of leaving as an afterthought), you could be saving money in the long run.

DTP

We are also able to use desktop publishing to maintain the layout of your document and liaise directly with our in-house DTP experts on your behalf.

White label service for agencies

If you’re an agency and have an engaged, globally-operating client base, you could boost your revenue by benefiting from our white label translation service. White label translation means we manage the translation project and you deal with the client as though the service was solely managed by you. That way, we become invisible in the process, but you benefit from our years of expertise, knowledge and reliability.