Wolfestone has once again been recognised for its impressive business growth, taking home the Swansea Marriott Evening Post Business Award for September. The celebration was swiftly followed by another milestone — a keynote presentation by Directors Roy Allkin and Anna Bastek at the prestigious Association of Translation Companies (ATC) Conference in London, the very next day.
Wolfestone was honoured for defying the economic downturn and continuing to grow while many companies scaled back. The leadership team attributes much of this success to its strategic decision to increase marketing and advertising investment, at a time when many were doing the opposite.
As a result, the company doubled its turnover in just 12 months and projects further doubling in the year ahead. Plans are already in motion to relocate to larger headquarters, and an expansion into the US is underway, via Wolfestone Group USA.
While the team had hoped to toast their success with a celebratory riverboat cruise on the Thames, timing proved a challenge. After lingering just a little too long at their Marriott celebration in Swansea, a misdirected taxi led them to the wrong pier — just in time to watch their boat sail past. A classic case of “missing the boat” in the most literal sense.
Nevertheless, the main purpose of the London trip was fulfilled.
At the ATC Conference, Roy and Anna delivered a well-received presentation on the power of strategic marketing and public relations in business growth. They shared how an early PR article in the Evening Post led to a significant translation contract, helping a client win a multi-million-pound tender, and delivering substantial follow-on business for Wolfestone.
The presentation highlighted how credibility, driven by smart publicity and a clear PR strategy, can translate directly into business success.
