Cookie Policy
To help make sense of cookies, we’ve designed this webpage to give you all the information you need about cookies; what they are, how Wolfestone uses them, and how you can control not just our use of cookies but other websites’ cookies, too.
What are Cookies?
Cookies are small, encrypted text files that are stored by your web browser on your computer or mobile device the first time you visit a website.
When you return to our site, your device searches for any relevant cookies it has stored and sends that information back to our server. This allows the website to recognise your device and automatically restore your preferred settings, such as your chosen language, text size or regional options.
Essentially, cookies act as a digital memory for websites. They make your browsing experience much smoother by ensuring you don’t have to re-enter your preferences every time you load a new page, while also providing us with anonymous data to help make our website run as efficiently as possible.
Different types of cookies
Strictly Necessary Cookies: These are essential files that enable core website functionality. Without them, basic services like your cookie consent banner and security protocols cannot operate. These cookies do not require your prior consent and cannot be turned off.
Performance & Analytics Cookies: These cookies collect anonymous information about how visitors interact with our website. They track data like which pages are visited most often and if users encounter any error messages. This helps us troubleshoot technical issues and continuously improve our website's performance.
Marketing & Targeting Cookies: These cookies are set by third-party advertising networks and tracking tools. They track your browsing habits across different websites to build a profile of your interests. This allows platforms to deliver highly relevant, targeted advertisements to you and measure the overall effectiveness of ad campaigns.
What Cookies Does Wolfestone’s Website Use?
There are a range of different cookies that are activated when someone visits the Wolfestone website. We use these tools to ensure our site works correctly, to understand how visitors engage with our content, and to track the success of our digital marketing.
The cookies on our site come from the following sources:
Wolfestone (First-Party Cookies): These are essential cookies managed directly by us. Their primary job is to remember your personal settings and cookie preferences so that our privacy banner does not continuously pop up every time you visit a new page or return to our site.
Google Analytics (Third-Party Cookies): We use Google Analytics to collect anonymous, high-level data about site traffic. This tells us things like how many people visit our site, which pages are the most popular, and whether visitors encounter any broken links. It helps us make data-driven decisions to improve your browsing experience.
Microsoft Clarity & Bing (Third-Party Cookies): These tools help us analyse user behaviour on our pages through aggregated visual session data so we can see where users get stuck or confused. They also track the performance and efficiency of our online advertisements, helping us deliver more relevant promotional campaigns across the Microsoft Advertising network. We do not currently advertise on Microsoft.
Our Cookies
Strictly Necessary Cookies
These cookies are required to make our website work properly and securely.
- Cookie Name: CookieConsent
- Platform Provider: wolfestone.co.uk
- Core Purpose: Saves your privacy banner choices.
- Retention Period: 1 year
Performance & Analytics Cookies
These cookies help us count visitor traffic and see how users navigate our pages.
- Cookie Name: _clck
- Platform Provider: Microsoft Clarity
- Core Purpose: Logs a unique ID to analyze individual user behavior.
- Retention Period: 1 year
- Cookie Name: _clsk
- Platform Provider: Microsoft Clarity
- Core Purpose: Links sequential page views into a single recording.
- Retention Period: 24 hours
- Cookie Name: _ga
- Platform Provider: Google Analytics
- Core Purpose: Compiles website usage and visitor traffic counts.
- Retention Period: 13 months
- Cookie Name: _ga_PC031C25MR
- Platform Provider: Google Analytics
- Core Purpose: Stores and manages unique browser session data.
- Retention Period: 13 months
Marketing & Targeting Cookies
These cookies track your browsing habits across sites to deliver relevant advertisements.
- Cookie Name: MUID
- Platform Provider: Microsoft (Bing/Clarity)
- Core Purpose: Tracks user cross-domain habits for targeted ads.
- Retention Period: 13 months
- Cookie Name: SRM_B
- Platform Provider: Microsoft Bing
- Core Purpose: Measures web visitor interactions with search ads.
- Retention Period: 13 months
- Cookie Name: MR
- Platform Provider: Microsoft Bing
- Core Purpose: Refines ad optimization across Microsoft networks.
- Retention Period: 7 days
- Cookie Name: ANONCHK
- Platform Provider: Microsoft Clarity
- Core Purpose: Links marketing clicks to users for tracking utility.
- Retention Period: 10 minutes
- Cookie Name: SM
- Platform Provider: Microsoft Clarity
- Core Purpose: Synchronizes tracking identifiers across subdomains.
- Retention Period: Session (deleted when browser closes)
How do I change my Cookie settings?
You have total control over how cookies are used on our website. We use Cookiebot to manage your privacy choices, making it easy for you to adjust your settings at any time.
- When you first visit our site, our Cookiebot consent banner allows you to explicitly choose which categories of cookies (such as Analytics or Marketing) you are comfortable enabling.
- If you ever change your mind, you don’t have to dig through menus to find your settings. A small Cookiebot privacy icon remains permanently visible in the corner of your screen on every page. Click this icon to reopen the consent box and change or withdraw your consent instantly.
In most cases, you can instruct your browser to stop accepting cookies from a website, or even from all websites you visit. You can usually find these settings in the Options or Preferences menu of your browser.
To get more information about cookies, including how to see which cookies have been activated and how to manage or delete them, visit www.aboutcookies.org or www.allaboutcookies.org.
To opt out of being tracked by Google Analytics across any and all websites you visit, head to http://tools.google.com/dlpage/gaoptout.