Isabella Muma, Marketing Content and Localisation Specialist EMEA for Zscaler, discusses how its language services partner, Wolfestone, has played a significant role in the company’s rapid international expansion.
The client: Zscaler
Zscaler was founded in 2008 on a simple but powerful concept: as applications move to the cloud, security needs to move there as well.
Today, it is helping thousands of global organisations transform into cloud-enabled operations.
Over the years, Wolfestone has worked on a broad range of translation, localisation and transcreation projects for us, including:
- Marketing collateral
- Data sheets
- Whitepapers
- Guides
- eBooks
- Blogs
- Contracts
- Presentations
- Webpages
- And more.
Wolfestone has also provided additional language solutions, including DTP, voice overs and subtitles.
Languages covered include German, French;, Spanish, Italian, Russian, Dutch and Japanese.
A flexible partnership
When we invited language service providers to apply to work with Zscaler, what really struck us about Wolfestone was their ability to quickly grasp what Zscaler was looking for.
Wolfestone understood our brand and needs right away, and knew what we required of them.
The procurement process that we went through to select a translation service partner was extremely stringent. We needed an extended team - a partner that was flexible during rapid growth and could scale with us in the years ahead.
Wolfestone took time to understand the brief and progressed through each of the various stages very well. To be more specific, what caught our attention, was that the team at Wolfestone displayed flexibility, readiness and willingness to accept whatever we threw at them.
They accepted that they may not always understand a particular aspect of a project or task and were willing and open to adjust to change to ensure the project progressed smoothly.
With many language service providers, their approach tends to be on their terms and as a client we are expected to dance to their tune:
“We are the experts, this is how we deliver a project; this is what you are going to do."
Such providers tend to resist sudden and/ or frequent changes during a project. In a fast and successful scale-up organisation, things always crop up with unforeseen issues. If that level of flexibility isn’t there, the process and quality of the work is bound to suffer.
Thankfully, we get this degree of flexibility with Wolfestone and this is a really motivating factor about working with them.
With Wolfestone, response rates and penetration levels have really accelerated. This has helped to win new business in new regions.
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