Multilingual SEO Services

Wolfestone has really supported us with international expansion and market penetration. Yes, we already had some degree of presence in European markets, but we believe, with Wolfestone, that response rates and penetration levels have really accelerated. This has helped to significantly shift our focus and win new business in regions such as Spain and Italy. Our focus has been on French and German for some time but we are now in the process of building out international assets and processes. Wolfestone has really helped with facilitating that project and our international expansion.

- Isabella Muma, Marketing Content and Localisation Specialist EMEA for Zscaler

Our Process

Whether you’re just about to create a new website in a foreign language or you have a current foreign site that’s not been optimised, Wolfestone can help.

Here’s our process:

1. We’ll talk to you about your business. It’s important that our multi-language SEO experts understand your business well so that they find the right keywords for your site. There’s no point optimising your site for keywords that aren’t relevant to your product or service and then delivering traffic that won’t convert! One of our experts will talk to you about your business, your offerings, and your target audience so they’ve got a clear picture of what you do. If you’ve got English keywords already, you can provide them at this stage.
2. Conduct thorough keyword research for your website. There’s no certainty that the keywords you use for your English site will be the same for a site in another language. This is where our experts come into their own. Rather than simply completing a translation, our native-speaking experts will use your English keywords as a jumping-off point to find relevant keywords in the target language, then they’ll dig deeper and conduct further keyword research to get a holistic group of keywords.
3. We’ll run through these keywords with you. It’s important that the keywords we’ve found through our research have the correct intent for your searchers. One of our experts will run through these with you to ensure they have the correct intent.
4. We’ll translate and optimise your site. Once equipped with the keywords, our SEO translation experts can begin to update your site. Your entire website will be translated and optimised with your foreign language keywords (partially translated content can end up negatively affecting your rankings). We’ll ensure that everything from the titles, menus, down to the image alt tags have been optimised for search.

But with so many companies offering international SEO, who should you choose?

It’s vital you choose the right translation company to work with. An agency such as Wolfestone has a meticulous approach. Our native speakers will work thoroughly through one target market at a time as we know each area has its own unique cultural nuances, keywords, and search engines. It might be surprising to know, but not every country uses Google as its main search engine!

Work with an agency that stays up-to-date with what’s happening in the industry. You’ll want a partner who understands SEO post-Penguin/Panda/Hummingbird updates; an agency that understands that old practices of link building and keyword stuffing are no longer acceptable. You will also need a company that understands that thematic SEO and keyword intent. Well-researched keywords are the key to SEO success.

A bad multilingual SEO agency will literally translate your meta titles, descriptions, and h-tags. This is problematic because people in that country may not be searching for the literal translation, instead opting for a different keyword. Our SEO specialists are carefully selected for their attention to detail and understanding of the big picture.