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In this blog, we explore Stan Lee’s Marvel comic books, the impact the franchise has had on the world, and its global translation strategy.
McDonald’s global success goes far beyond fast food, it’s built on cultural preferences, adaptation and the constant reinvention of its brand, from iconic Big Macs to green logos.
Here we explore three examples of market research in-depth and how it benefitted the brands financially, reputationally and its overall impact.

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